QubeServ is dedicated to serving you – our customer, in your best interests. We help you to move faster, with the focus and direction to grow into a bigger and stronger organization.


We work with you because we believe that to grow and make sustainable profits, your business requires People & Culture, Finance Management and Competitive Strategy.


Hi, I am Lai Hoon. I am a Chartered Accountant with 25 years of solid experience.

Prior to setting up Qubeserv, I was Group Financial Controller of a publicly-listed company. Being heavily involved in the implementation of Enterprise Resource Planning (ERP) systems, I saw the need for all companies, SMEs included, to jump onto the digital bandwagon.

Common issues faced by SMEs, such as managing staff and customers, optimising cost efficiency, getting the right people with the necessary skillset often hinder the ability of their businesses to grow.

To help address these issues is why I started Qubeserv.


...adept at highlighting potential problems and at designing solutions to those problems.
Francis Benedict Ryan
Delfi Limited
Chief Financial Officer
...very reliable, and dependable; can handle pressure under difficult circumstances, work well in a team.
Chin Koon Yew
Petra Foods Limited
Chief Financial Officer
Her ability to act as “mentor and coach” touched many in the organization.
Edmund Ee Kim Seng
Delfi Cocoa
Chief Financial Officer
Her ability to read the situation with great deal of accuracy and designing practical solutions to these problems.
Tan Chin Guan
Ban Choon Marketing Pte Ltd.
General Manager
“can be fully trusted to carry out her duties with a high level of professionalism and diligence”
Mr Lim Chin Tong
i-One.Net International Ltd
Managing Director
“successfully defended additional tax assessments pertaining to transfer pricing”
Nancy Florencia
President Director